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| Move your products and services upmarket |
November 2007 |
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Not so long ago Tesco was regarded as a downmarket “pile ‘em high, sell ‘em cheap” outfit, writes Robert Clay of DSP Solutions. I know people who wouldn’t have been seen dead going into a Tesco supermarket. If they HAD to go into one they’d park well out of sight and would make sure... more
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| The forgotten cost of discounting |
October 2007 |
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Few business leaders or entrepreneurs realise that the biggest cost in their business can be something that doesn’t even show up in their accounts, writes Robert Clay of DSP Solutions. It’s the cost of giving discounts.
When you’re doing a lot less business than you should be doing,... more
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| Charge what you’re really worth |
September 2007 |
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When you’re running a business you can sometimes be so close to it that you miss the “hidden goldmine” of untapped profits that’s often sitting there right under your nose, writes Robert Clay of DSP Solutions.
A vivid example was the restaurateur who sought help with his marketing.... more
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| Packaging provides a complete sales solution |
August 2007 |
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| Microsoft’s near-monopoly in computer operating systems and office software is well known, writes Robert Clay of DSP Solutions. It was achieved, to a significant degree, using a very simple low-risk/high-return marketing strategy you can use in your business too, and it will do nothing less than... more
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| How to guarantee more profit ... every day of the year |
July 2007 |
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I recently bought a cappuccino from a small coffee kiosk in Euston Station, writes Robert Clay of DSP Solutions. As I stood there, the lady serving me asked “Would you like a pastry with your coffee?”
When she said this, she was fully engaged in the conversation. She made eye contact... more
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| Turning passion into profits |
June 2007 |
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Passion is one of the most elusive but desirable qualities that makes more people want to do more business with you more often, writes Robert Clay of DSP Solutions.
People who are passionate about what they do often achieve more with less. They’re excited and enthusiastic about their... more
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