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DSP
“Growth Assist” Programme |
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So,
you’ve been on the 3
day workshop, you’ve been
inspired, challenged and prepared
to grow your business through a magnitude
of simple, common-sense strategies.
You’re focussed, confident and
ready to go. You’ve got your
blueprint with every plan, thought
and revelation captured and prioritised
to help you achieve what you really
want and need for your business success…
So, what do
you do next?
- First, you need to devote time
and patience to building a proven
framework of strategies to grow
your business. Your Blueprint will
guide, remind and refresh your mind
about the 53
approaches you can use in your
business.
- Secondly, you’ll need to
find someone who has marketing and
business expertise, someone who
can write creatively, someone who
understands basic psychology, someone
who can bounce around ideas with
you, someone you can confide in,
someone who can help you define
your USP…and someone who’ll
keep you on track and help you get
results.
- Thirdly, you need a plan. At the
very simplest level, this 8-point
plan will ensure you cover everything
you need to ensure your marketing
is effective, well planned, executed
and monitored. Analysing, planning
and testing are key if you want
to save money and time to build
your business the smart way. You
will need to bring all of the secrets,
tips, case studies, examples, know-how
and insights you will have captured
in your blueprint to your plan to
make this a success.
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Your
plan of action…
What
have you done in
the past?
- Review past
marketing campaigns,
business strategies,
customers, approach
and results.
Where
are you now?
- Analysis of
your current business,
your people, your
resource, your
competition, your
customers, your
positioning and
your target market.
Where
do you want to be?
- Explore, refine
and set new business
objectives for
the short and
long term.
How
do you get there?
- Define and articulate
your USP
- Strategy Planning
to:
- Attract
and keep more
of the right
customers.
- Increase
the average
value of spend
from your
customers.
- Increase
the frequency
of spend from
your customers
- Create
awareness.
- Optimise
processes
and people
internally.
- Define, implement,
test and control
your communications
strategy.
- Track, measure
and refine each
strategy, campaign
and message.
- Internal improvements
and optimisation.
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Or, you could
do it another way…
We can take the worry away and help
you through each step of growing your
business by showing and teaching you
how to do everything the easiest,
most effective, most enjoyable way.
The DSP team will give you ideas,
perspective, expertise and real-life
examples from the know-how and experience
they have gained from working with
hundreds of UK businesses –
large and small, across an amazing
variety of industries.
DSP have a whole library containing
a wealth of information, techniques,
approaches, strategies and case studies
that can be expertly applied to your
business to turn it into whatever
you want it to be.
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How
we will work with you…
Well, it really is down to you. We’re
flexible to suit your needs, your
business, your personality, your budget
and your timescales. But…we’re
consistent in our approach, which
has been proven over years with literally
hundreds of entrepreneurs, business
owners, managers, marketers and team
members.
We will actively help your business
get results by providing strategic
guidance and communications expertise.
We’ll coach and guide you and
your teams through a series of simple
and effective marketing and business
growth strategies to make your business
succeed. We will give you direction,
keep you focussed, challenge you and
give you a gentle kick if you need
a push to ensure you get things started…and
completed!
We will not only provide an expert
sounding board for every thought you
have or every decision you need to
make, we will provide hands-on help
in writing every and any communication…whether
it be a direct mail letter, an advert,
a proposal, a telephone script…even
a website. We know what works, we
understand human psychology, we breathe
marketing and we are about business
results and we want to transfer all
of this knowledge to you.
Someone genuinely
interested in your business…there
to help you get results whenever you
need them…
We’ve got a herd of Business
Growth Strategists chomping at the
bit ready to start working with you.
They’re a friendly bunch with
an odd mix of personalities, ages,
looks and strengths…but what
they’ve all got in common is
the expertise, passion, the enthusiasm,
the ability and the know-how to make
it all work…to get you results!
You will be given your very own Business
Growth Strategist who will become
the extra arm to your business to
drive you forward. They’ll be
there every step of the way guiding,
challenging and teaching you how to
market your business scientifically,
through a mix of support and expert
hands-on help with the implementation
of each strategy and marketing communication. |
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The
10-point DSP Mix
From the moment you start working
with DSP, the warm and friendly welcome
you’ll receive will make you
realise that you’re special.
Your DSP programme works according
to the 90/10 rule which means that
you will be doing 90% of the implementation
and work ... and your DSP Support
team will provide you with the 10%
advice, guidance and inspiration ...
so that once you’ve completed
your journey through the programme
you’ll have cut years off your
learning curve, increased your business
substantially and acquired a valuable
set of skills for life.
We truly want your business to succeed,
so we’re totally focused on
improving your marketing skills ...
this means that although YOU will
be doing 90% of the work, you’ll
be supported by a skilled team who’ll
help you to apply the recommended
marketing approaches to your business,
offering you as much friendly advice
and guidance as you need to ensure
you get the results you want.
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- Firstly, you
will receive a
Full Set Of Audio
CD’s. 22-24
Audio CDs of the
live “Quantum
Leap” workshop,
so that you can
re-visit, re-listen,
re-learn and re-assess
your thoughts.
Each time you
listen you’ll
hear something
new, some other
idea you can adapt
and adopt for
your business
... and add to
your blueprint.
- In the early
stages of working
with you there
will be an intensive
one-to-one brainstorming
sessions which
will set you on
the road to creating
and articulating
your USP, or “Unique
Selling Proposition.”
Much more than
a “one-liner”
... your USP is
the essence of
your business,
the one thing
that sets you
apart from your
competition ...
and it will become
one of the most
important things
you can do for
your business.
With advice and
guidance from
your DSP Business
Growth Strategist
you’ll systematically
develop, fine-tune
and test your
USP until it is
ready to use in
everything you
say and do in
your business.
- As you work
with DSP you’ll
receive help with
analysing your
competition, discovering
what your customers
really want, developing
effective messages,
accurately targeting
your marketplace,
developing compelling
offers and testing
everything you
do ... so that
you can start
being really effective
in your marketplace,
without exposing
yourself to risk.
- Your day to
day contact with
DSP means that
you’re no
longer “lonely
at the top,”
which reduces
the stress normally
associated with
running a business.
As you work through
your action plans,
your DSP Growth
Strategist will
be there for you,
helping you to
create, test and
implement your
own successful
approaches, facilitating,
advising and guiding
you. Acting as
your coach, mentor,
expert and sounding
board. Brainstorming
with you whenever
and as often as
you need it and
critiquing what
you do as you
put each communication
into action.
- You’re
always accountable
to your DSP Business
Growth Strategist
which means that
there’s
a strong emphasis
on follow-through
and implementation
of the actions
you’ve committed
to, ensuring that
tasks are completed
according to agreed
deadlines and
that key strategies
are developed,
tested, fine tuned
and implemented.
- Once you start
delivering effective
messages, your
team will help
you to focus on
your conversion
rates, your customer
service, your
nurturing processes,
developing referrals
and repeat business,
forming alliances
... and applying
the sixteen factors
that will accelerate
your business
success.
- You’ll
be invited to
join us from between
four and twelve
times a year for
face to face strategy
sessions depending
on your programme
... this is the
perfect opportunity
for you and your
DSP Strategist
to review the
direction of your
strategies and
monitor the progress
made in the programme.
- DSP’s
investment in
advanced IT systems
and unique specially
written software
allow your strategist
to organise their
dealings with
you, keep abreast
of your progress,
generate detailed
action plans ...
and have instant
access to thousands
of pages of research
materials.
- For the duration
of your programme
you’ll receive
freephone access
to your own hotline
help facility
... giving you
all the open and
honest advice
you need, no matter
how trivial you
think your questions
are.
- 10. Phone calls,
emails or faxes
will be attended
to as soon as
possible by a
member of the
support team,
and you’ll
receive objective
and constructive
criticism on any
marketing approaches
you’d like
advice on, with
a guaranteed 2
working days turnaround.
And regardless
of whether you
use a Windows
PC or an Apple
Mac, our IT systems
will work with
yours.
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And that’s
not all…
If you’re local or passing
by, you’re always welcome to
visit us in our offices, where a choice
of 61 delicious teas, coffees, hot
chocolates, fruit infusions or refreshing
cold drinks always awaits you ...
together with the encouragement you
need to help you keep on track. If
you’d like us to visit you from
time to time, this can also be arranged.
To discover
if this programme is right for you,
book your FREE consultation with one
of DSP’s Strategic Analysts.
Call DSP now on 01908 357 657.
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DSP Enquiry Form
Have a Question or comment?
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''I was a business baby when I came here and was actually quite frightened because I didn't think I had enough skills to actually make use of the course. But what I learned was that the skills are those that I've been applying in my personal life anyway - common sense ideas backed up by dedication to the client - so a lot of it was actually familiar. It just needed transferring over. So I've come out of it feeling I want to go out there and sort it out. I don't want to go home. I want to learn more. I'm really motivated and excited ... I shall sit up in bed every night now and read my blueprint. It's definitely exceeded my expectations. DSP are a motivational, friendly, you oriented company who will get you back out into the world with a fresh attitude and obvious goals. It was refreshing, personal and so useful. An excellent package.'' |
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| Kate Innes Miles, Interior Designer - March 2003 |
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''The revelation for me is that you can achieve so much for little or no money. I thought most of the ideas were going to cost me money, and that I'd have to have sales people, loads of advertising, marketing and whatnot. I think if you give those activities or jobs to other people you lose your power to do anything and lose the responsibility for what actually happens and I hate doing that. I've now got a relatively clear plan about what to do next in my business with common themes running through. Outstanding quality of materials. Real life examples are excellent. Great value for money. Yes, it's far exceeded my expectations, I'm really glad I came. Thank you very much!'' |
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| Paul Browning, Network Support - March 2003 |
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''I came here as an engineer with very little sales experience and after three long challenging exciting days I think it would be quite easy to launch into a bunch of superlatives. The number of potential growth activities was really exciting. It will take some time to sit back and digest what's happened. This three day workshop has given me a sense of structure. It's proved to me that by using the strategies I've learned here I can actually achieve my goal. I've now got 100% more knowledge on the sales and marketing arena, so it's been very successful. If your business is underachieving or it would be a benefit to increase your success in the marketplace then I would strongly recommend this workshop. Thank you.'' |
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| David Smith, Honeywell Aerospace - March 2003 |
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